Sony Innovation Studios

Looks like you are using an unsupported browser.
To get the most out of this experience please upgrade to the latest version of
Internet Explorer.

- CES Recap -

- Full Innovation Studios CES Demonstration -


Sony Innovation Studios

Atom View is a revolutionary point-cloud rendering, editing, and coloring software solution for volumetric virtual production. Atom View enables content creators to visualize, edit, color correct and manage volumetric data. Atom View can combine multiple volumetric data sets captured from different angles producing a single output for use in virtual film productions, video games, and interactive experiences with true photoreal cinematic quality. This advanced software engine is giving content creators incredible technology to tell stories in new and amazing ways.

Learn More

Press Releases

July 8, 2019 | Culver City, CA

Sony Pictures Accquires Virtual Production Software Company Nurulize

Advanced Software Technology Expands Possibilities For Entertainment Experiences

Sony Pictures Entertainment (SPE) today announced that Sony Innovation Studios Inc., a division of SPE, recently acquired Nurulize, a software development house which specializes in delivering creative realism and enabling virtual production of content. Nurulize will now be part of Sony Innovation Studios, a state-of-the-art facility that launched last year on the Sony Pictures Studios lot. The advanced software technology from Nurulize will further strengthen Sony Innovation Studios’ virtual production workflow for film, television, gaming and other platforms across Sony companies – and the broader industry – to help create a variety of immersive entertainment experiences.

Read More

December 19, 2018 | Culver City, CA

Innovation Studios Creates Virtual Shark Tank Set

In Its 10th Season, ABC's ‘Shark Tank' Debuts Innovation Behind The Scenes

Innovation Studios, Sony Entertainment & Technology, is pleased to debut its advanced technology on the iconic "Shark Tank" television show this season. "Shark Tank," the critically acclaimed and multi-Emmy® Award-winning entrepreneurial-themed reality series, is known for showcasing innovative products and ideas. Behind the scenes, the same is true. Now in its 10th season, when not enough stage capacity was available to handle current production needs, "Shark Tank" producers turned to a radically new solution provided by Innovation Studios.

Read More

June 7, 2018 | Culver City, CA

Sony Pictures Entertainment Launches Innovation Studios

Dell, Deloitte Digital And Intel Collaborate On New Venture Where Technology Meets Story

Sony Pictures Entertainment (SPE) today announced the establishment of Innovation Studios, Sony Entertainment & Technology, a state-of-the-art facility housed in a 7,000 square-feet sound stage on the Sony Pictures Studios lot. The space, which will be overseen by Glenn Gainor, President, Innovation Studios, and President, Physical Production, Screen Gems, will feature the latest in research and development from Sony Corporation and others in areas including volumetric video and customizable set scanning to help storytellers around the world create content for the future. Innovation Studios will work with engineers from throughout Sony Corporation and pursue business development opportunities for its proprietary technology in motion pictures, television, music and gaming.

Read More