Pixomondo To Assume Operation of LED Virtual Production Stage Built by Sony Innovation Studios
Culver City CA - November 8, 2023
Sony Pictures Entertainment (SPE) today announced that Pixomondo (PXO), its Academy Award, BAFTA and Emmy-winning virtual production and visual effects business acquired in 2022, will assume operation and management of SPE’s first state-of-the-art LED virtual production stage. Built by Sony Innovation Studios (SIS), SPE’s award-winning entertainment technology company, the LED volume is located on Stage 7 on the historic Sony Pictures Studios lot in Culver City.
AFEELA meets Daft Punk Random Access Memories
Daft Punk, an electronic music duo comprised of Thomas Bangalter and Guy-Manuel de Homem-Christo, have created a legacy of some of the most famous dance and pop tracks in history employing state-of-the-art technology.
We, AFEELA, aiming to transform mobility into an entertainment space using cutting-edge technology, deeply resonate with their musical approach. Together with 360 Reality Audio (360RA), Sony’s 360 Spatial Sound technology that enables an immersive music experience, we joined a collaborative event featuring music from Daft Punk’s Random Access Memories 10th Anniversary Edition at Sony Innovation Studios located at the Sony Pictures studio lot (Culver City, California, USA). AFEELA Prototype that integrates a 360RA sound system provided a premium listening environment where music surrounds you in the realm of mobility.
Sony Pictures Entertainment Unveils Its First LED Virtual Production Stage
Culver City, CA – October 6, 2022
Sony Pictures Entertainment (SPE) today announced the establishment of its first LED virtual production stage located at Sony Innovation Studios (SIS), a division of SPE, on the Sony Pictures Studios lot in Culver City, CA. The new stage is the world’s largest using Sony’s high brightness and wide color gamut Crystal LED display panels, which were created in collaboration with top engineers at SPE for use in virtual production.
Sony Pictures Acquires Virtual Production Software Company Nurulize
Culver City, CA – July 8, 2019
Sony Pictures Entertainment (SPE) today announced that Sony Innovation Studios Inc., a division of SPE, recently acquired Nurulize, a software development house which specializes in delivering creative realism and enabling virtual production of content. Nurulize will now be part of Sony Innovation Studios, a state-of-the-art facility that launched last year on the Sony Pictures Studios lot. The advanced software technology from Nurulize will further strengthen Sony Innovation Studios’ virtual production workflow for film, television, gaming and other platforms across Sony companies – and the broader industry – to help create a variety of immersive entertainment experiences.
Innovation Studios Creates Virtual Shark Tank Set
Culver City, CA - December 19, 2018
Innovation Studios, Sony Entertainment & Technology, is pleased to debut its advanced technology on the iconic "Shark Tank" television show this season. "Shark Tank," the critically acclaimed and multi-Emmy® Award-winning entrepreneurial-themed reality series, is known for showcasing innovative products and ideas. Behind the scenes, the same is true. Now in its 10th season, when not enough stage capacity was available to handle current production needs, "Shark Tank" producers turned to a radically new solution provided by Innovation Studios.
Sony Pictures Entertainment Launches Innovation Studios
Culver City CA - June 7, 2018
Sony Pictures Entertainment (SPE) today announced the establishment of Innovation Studios, Sony Entertainment & Technology, a state-of-the-art facility housed in a 7,000 square-feet sound stage on the Sony Pictures Studios lot. The space, which will be overseen by Glenn Gainor, President, Innovation Studios, and President, Physical Production, Screen Gems, will feature the latest in research and development from Sony Corporation and others in areas including volumetric video and customizable set scanning to help storytellers around the world create content for the future. Innovation Studios will work with engineers from throughout Sony Corporation and pursue business development opportunities for its proprietary technology in motion pictures, television, music and gaming.